The Worlds Most Ethical Companies

Introduction Business ethics constitutes how organizations relate to their internal and external environments. The ethical climate therefore touches on things like working environment, safety of the employees, care and conservation of the environment and practices which promote the interests of the consumers.Advertising We will write a custom essay sample on The World’s Most Ethical Companies specifically for you for only $16.05 $11/page Learn More Ethical conduct of corporations is also intertwined with what is referred to as corporate social responsibility. This concept is generally used to refer to the relationship between businesses and their environment. All businesses operate in social, political and economic environments. The concept therefore takes into account how businesses interact with these environments, either positively or negatively. The topic of corporate social responsibility can be broken down into four main components namely th e ethical, economic, philanthropic and legal components (Aras Crowther, 2010). This paper is based on the topic of business ethics. It looks into the topic through analysis of a single company selected from the database of the world’s most ethical companies. Key issues which are discussed include how the company behaves in a morally responsible manner towards its consumers, employees and the environment. Other issues which are discussed include how the morally responsible behavior can affect the company’s bottom line as well as recommendations on how the company can improve its policies to enhance its relationship with the consumers, employees and the environment. The paper is based on various academic readings about the topic of business ethics. The company under focus in the paper is the National Australia Bank (NAB). The bank’s main products include consumer banking, wholesale banking, business banking, insurance and wealth management (Murray, Poole Jones, 2006). The consumers of the bank include individual bankers, private and public institutions, businesses and community groups. According to the bank’s Chief Executive Officer Mr. Clyne Cameron, the bank’s strategic policy is aimed at putting the customers at the center in all operations to ensure that they realize their full potential.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More How NAB behaves in a morally responsible way towards consumers One way in which the bank behaves in a morally responsible manner towards its consumers is through the provision of quality services at fair prices. The bank also aims at having a relationship with consumers which is based on the principles of advice, guidance and help. The provision of quality services to consumers reflects a morally responsible behavior because it ensures that consumers are protected from any form of unfair treatment such as fraud, exploitation and poor services. The other way in which the bank behaves in a morally responsible manner towards its consumers is through building prosperous communities. The bank believes that prosperous communities are based on prosperous economy and that is why it helps the communities to flourish by investing in industries and organizations which bring people together in groups for economic prosperity. Such groups are financed by the bank to tackle various issues such as social inclusion and education. Through its micro finance scheme, the bank provides loans to the groups at very affordable rates so as to enable them start or strengthen their business enterprises. In 2004, the bank launched a customer relationship management system which made it win the Cap Gemini financial innovations award in 2006. It also launched what it referred to as Ubank, a system which provides customers with an option of transacting business online with the aim of making them more satisf ied by accessing banking services right at their homes or any other places of their convenience.Advertising We will write a custom essay sample on The World’s Most Ethical Companies specifically for you for only $16.05 $11/page Learn More How NAB behaves in a morally responsible way towards the environment In regard to the environment, the bank has established very clear guidelines in form of a policy which outlines its relationship to the environment. One way in which the bank behaves in a morally responsible manner towards the environment is through compliance with all laws and regulations which are put in place to protect the environment. For instance, it takes the necessary actions to ensure that its operations do not negatively affect the environment either directly or indirectly. Such a policy is a pointer of a morally responsible behavior because environmental pollution by corporates affects the health of the consumers. Having a clean envi ronment ensures that the consumers enjoy a healthy environment and lead a healthy life. The bank also invests in providing its customers with services and products which help them understand their environmental challenges and how to mitigate risks associated with the environment. The bank uses this approach because it believes that for sustainability purposes, it must capacity build the customers to enable them understand their environment and take good care of it. How NAB behaves in a morally responsible way towards employees In regard to the relationship between the bank and its employees, the bank has a policy in form of employee code of conduct. The policy is guided by the principle that all employees should be treated fairly and accorded the dignity and respect which they deserve. This policy reflects a morally responsible behavior because the respect of employees is central to the success of any organization. Treating employees with respect and dignity not only makes them moti vated but also enables them get the intrinsic value of work.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The bank also embraces the concepts of cultural diversity and gender sensitivity in its employment policy. It does this by ensuring that employees are not discriminated based on race, gender or color. The policy has seen many women rise to the top positions of leadership of the bank. The bank also ensures that employees are trained from time to time so as to enhance their capacity to discharge their duties. The training is part of the bank’s initiative to ensure that the customers get quality services at any given time. Training of employees is a morally responsible behavior because it not only improves the quality of services but also makes employees grow in their career. Such training is also important for the employees because once they leave the company, it serves as an asset by giving them a competitive edge over other job seekers thus increasing their probability of being employed in other companies. Effects of these morally conscious decisions on NAB’s bottom li ne If the bank keeps the spirit of treating employees with dignity, taking care of the environment and providing quality services to customers, it has a potential of increased growth which may see it open more branches in other countries. The fact that the bank has a policy which ensures that there are no discriminations based on gender and race can make it the preferred employer of many qualified employees. The nondiscrimination policy can also attract talented employees who like working in reputable and respectable organizations. Having talented and highly qualified personnel would inspire innovation which would trigger growth and expansion thus giving the bank a competitive edge over its competitors. Review of NAB’s policies from a critical perspective Towards consumers One area where the bank needs to improve its policy on consumers is in regard to the number of staff in its branches. According to the naked office website, it is claimed that the bank places a lot of empha sis on cutting costs (Naked office, 2014). This makes it have few employees in the branches to serve the constant or increasing number of customers. The employees therefore feel overworked without any additional compensation which is a form of exploitation. For the bank to make its customers more satisfied, there is need to recruit more employees to ensure that customers are served without delays. If it is not able to increase the number of employees, it needs to ensure that the employees are paid overtime so as to motivate them. The bank also needs to improve the efficiency of its online accounts so that customers using them are able to enjoy faster and reliable online services. There are claims that the bank’s online systems are sometimes very slow which is very embarrassing to the customers. Towards the environment In regard to its relationship with its environment, the bank needs to allocate more funds to environmental conservation. There is no evidence of significant act ivities which the bank undertakes to conserve the environment. It needs for example to contribute towards the management of greenhouse gases which cause global warming. It can also partner with other governmental and non governmental organizations to launch comprehensive environmental conservation programs both at the national and international platform. The bank needs to not only educate its customers on environmental management but also all members of the community where it has operations. This would ensure that it reaches as many people as possible thus increasing the impact of its efforts towards environmental conservation. Towards employees According to the naked office website, the bank has been accused of having poorly trained and inexperienced personnel at top leadership positions (Naked office, 2014). While it pays attention to the training of other staff, it has neglected the training and capacity building of its leaders and therefore, there is need for change so that it c an have leaders who are not only experienced but also visionary and well equipped with the necessary skills and techniques of leadership. Such leadership would ensure that the bank comes up with strategic business decisions which would propel it towards excellence. The bank needs to as well scale up its employee motivation efforts by introducing more employee motivation programs and policies such as sponsorship programs for employees to further their studies, provision of retirement benefits, medical scheme for the workers and promotions based on merit. Conclusion The National Bank of Australia is one of the companies listed in the data base of the world’s most ethical companies. The bank behaves in a morally responsible manner towards consumers, the environment and employees through policies and guidelines which govern its business strategy and operations. It ensures that the consumers are provided with high quality services at affordable prices at any given time. It also ha s policies which require employees to be treated with respect and dignity as a way of motivating them to be more productive. In regard to the environment, the bank provides its customers with information on environmental risks and how to mitigate them. These morally conscious policies have the potential of increasing the competitiveness of the bank in the banking industry, attracting talented employees and increasing innovativeness. However, the bank can do better through deployment of more staff, payment of overtime for the employees and provision of employees with more benefits for them to become more productive. It also needs to partner with other organizations to launch comprehensive environmental conservation programs as a way of scaling up its efforts towards environmental conservation. References Aras, G., Crowther, D. (2010). A handbook of corporate governance and social responsibility corporate social responsibility series. Farnham GU9 7PT: Gower Publishing, Ltd. Murray, P ., Poole, D., Jones, G. (2006). Contemporary issues in management and organizational behavior. South Melbourne, Vic.: Thomson Learning. Naked office. (2014). NAB (National Australia Bank). Web. This essay on The World’s Most Ethical Companies was written and submitted by user Camren D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Humanism In Antigone And Art

According to the dictionary humanism is a system of thought that centers on humans and their values, capacities, and worth. Relating to this definition, Ancient Greece and their people proved they could express humanism throughout their lives, especially in art. Great pieces of art, such a sculptures, paintings, murals and even the written art continue to exemplify humanism, even today, at times when Greek art is still appreciated and continue to be a mystery. This is why people of any age, race, and idea continue to visit exhibits and museums to be intrigued by this mystery of humanism. In the play of Antigone, Antigone is a young girl who is willing to risk her life in order to give her brother a proper burial. She is a woman of passion who is â€Å"in love† with love and, in a way, death. In the first stasimon of Antigone she gives a great speech to her sister. She explains to her sister and audience of the grief and pain their father left for them. She complains Zeus will not help every pain and grief that they have been through. Her and her family has already gone through so much pain and now this unwritten law by Creon is announced. She feels as if there is no reason to be alive. She’s been through so much and now even her own brother cannot have a proper burial. Antigone expresses how she feels, not even her stepfather does not respect her value of life and family. She views her self-value is no longer mattered. Why wouldn’t she attempt this risky action? She is a human and feels love for her brother. Love causes humans to do crazy, u nexplainable things. She is ready and willing to accept death in order to follow what her heart wants. Humanism at it’s best. Historians throughout time have and continue to interpret and examine ancient Greek art. One particular subject discussed in the Greek images of the Gods. For example, the sculpture of the Head of Zeus discussed in the lecture. The sculpture is a very detailed... Free Essays on Humanism In Antigone And Art Free Essays on Humanism In Antigone And Art According to the dictionary humanism is a system of thought that centers on humans and their values, capacities, and worth. Relating to this definition, Ancient Greece and their people proved they could express humanism throughout their lives, especially in art. Great pieces of art, such a sculptures, paintings, murals and even the written art continue to exemplify humanism, even today, at times when Greek art is still appreciated and continue to be a mystery. This is why people of any age, race, and idea continue to visit exhibits and museums to be intrigued by this mystery of humanism. In the play of Antigone, Antigone is a young girl who is willing to risk her life in order to give her brother a proper burial. She is a woman of passion who is â€Å"in love† with love and, in a way, death. In the first stasimon of Antigone she gives a great speech to her sister. She explains to her sister and audience of the grief and pain their father left for them. She complains Zeus will not help every pain and grief that they have been through. Her and her family has already gone through so much pain and now this unwritten law by Creon is announced. She feels as if there is no reason to be alive. She’s been through so much and now even her own brother cannot have a proper burial. Antigone expresses how she feels, not even her stepfather does not respect her value of life and family. She views her self-value is no longer mattered. Why wouldn’t she attempt this risky action? She is a human and feels love for her brother. Love causes humans to do crazy, u nexplainable things. She is ready and willing to accept death in order to follow what her heart wants. Humanism at it’s best. Historians throughout time have and continue to interpret and examine ancient Greek art. One particular subject discussed in the Greek images of the Gods. For example, the sculpture of the Head of Zeus discussed in the lecture. The sculpture is a very detailed...

Employee Ethics and Integrity Essay Example | Topics and Well Written Essays - 2000 words

Employee Ethics and Integrity - Essay Example †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Appendix A†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 Appendix B†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 Abstract In order to create a more cohesive and effective organization, every entity of the organization must be fully aware of one’s role and expected output so as there is no confusion of conflict of tasks and obligations. This would also entail that there should be a set of ethics and rules of integrity that should be followed in whatever dealings of the organization so as to set a concrete guideline that needs to always be followed and not compromised. In this light, conflicts regarding decision making and the overall welfare of the organization will be well taken care of and would ultimately lead to a better performance. The top management even up to the lowest position, and any employee for that matter, shall not forsake such code and will do no such thing that will promote disillusionment within the ranks of the organization. The chain is only as strong as its weakest link, and with that premise, the organization’s success depends on each of its employees (Czimbal & Brooks, 2007). This is important to stress especially in merging or expanding organizations wherein it involves acquisition of existing other organizations. If the practice of integrity and ethics are not in parallel with one another, or if there is a breach of such, not only the newly acquired unit but most catastrophically the mother organization and its operations might be put in jeopardy. Thus, herein locat es the timely relevance of the Employee Code of Ethics that shall be observed by the whole company and any entity for that matter that is and will be involved with such the organization. Ethics Defined Before further proceeding on with defining what constitutes ethical responsibilities of an employee in an organization, we must first scrutinize what ethics is really all about and what it means. It must be first established that ethics is something that is external in nature to the employee. It is a system of rules that is set by a governing body and thus also offers the burden of implementation and sanction (Czimbal & Brooks, 2007), if need be. Therefore, it is clear that ethics comes from a certain higher entity than an employee and these are the codes of conducts that are expected from the constituents of the said entity. It may be an organization, a group, or a company, that will decide on the presiding body that will decide and implement such ethical conduct. This is important t o note since different job descriptions have different prescribed code of ethics but nonetheless the underlying principle still remains to promote doing what is right and fair in order to create a climate conducive to working and progress of healthy working environment. This also fosters the common interest of everyone in the organization. But this is where disagreement

Marketing Planning and Strategy (Organizations or Individuals) 1 Assignment

Marketing Planning and Strategy (Organizations or Individuals) 1 - Assignment Example A consumer is more important to the marketer since the marketer takes into account the disliking and liking of the consumer to produce goods and services in that regard. Studying consumer behavior is important in reference to research conducted by Gilligan (2012) on factors that influence purchase decisions made by consumers such as social influences, cultural influences, psychological factors and personal factors. Furthermore, Pride and Ferrell (2006) noted that these factors are especially vital when applied as marketing strategies. Some of the cultural influences that concerns marketers in marketing are religion, nationalities and lifestyle of the targeted consumers. Psychological considerations include how consumers feel, reason, think and select different alternatives. Also, Sorger (2011) stated that customer service considerations after marketing products, builds strong relationships between the organization and the consumers and enables companies to gain valuable information that helps in designing future marketing efforts that are more effective. Sorger (2011) further noted that social influences are values and norms that are held by the community that is marketed and they vary by ethnicity, way of life and race. If a marketer has the capability of analyzing these features of their potential customers, then they can tailor their marketing strategies. The understanding of utilizing information obtained from consumers is the key to a successive organization. Marketers can then utilize this information to focus on producing services and/or products that the targeted markets are specifically interested in and also figure out ways of developing effective

Feasibility Analysis Case Study Essay Example | Topics and Well Written Essays - 500 words

Feasibility Analysis Case Study - Essay Example This makes NPV a wiser option compared to leasing. Purchasing VoIP will also incur savings on maintenance costs too. The basic costs in acquiring VoIP include the initial setting up of the equipment which has to be purchased. It should be ensured that the equipment is in sync with the company’s existing system. Then the company’s employees are complete novices to this system. They will also have to be trained. That’s another additional cost that needs to be considered. The NPV cost for purchasing is inclusive of trouble shooting and IT assistance costs. (Vercilo, 2007) VoIP technology is growing really fast and is becoming a growing business world over. Companies are adapting fast to the new needs of customers. There are constant developments going on in both medium scale and large scale businesses for which both on –premise and hosted VoIP systems are provided. It is thus important and essential to keep up with the growing trend of technology adoption. Vo IP is the way towards future goals. The paradigms of the world are changing. A lot of major computer companies have already started to integrate VoIP. Some of the big wigs that have purchased VoIP include Yahoo and Google.

Effect of Blind Dates on “Leftover Women”

Effect of Blind Dates on â€Å"Leftover Women† Group Member Names: Yuki Maggie Lainka Yolanda In China, a woman is easily described as â€Å"sheng nv† or† leftover woman† when she is over 27 or 30 years old and still remains single (Magistad). But among these leftover women, they mostly have beautiful appearance, high education and incomes. Actually, some leftover women really do not worry about their marriage, but they are under great amount of pressure from their parents or friends. Then these leftover women begin to look for partner in a hurry but find it so difficult. Why these outstanding women cannot find a good man? It sounds odd (Magistad). However, this phenomenon makes sense for the following reasons. First, the leftover women are so outstanding that they are very particular about their future spouse. They care much about the admirers’ conditions such as their house, car, career, appearance and education background etc. However, to find a perfect husband is just as difficult as looking for a needle in a haystack. Therefore, they become leftover women. Second, some leftover women are feminists. They mostly pay much attention to themselves and ignore others, taking it for granted that men should take consideration for women. In addition, they request others’ absolute obedience and cannot stand a little opposition. Then they are still single. Third, it mainly depends on their own lifestyle and attitude towards love and marriage. For one thing, they are hard to find a suitable man because of their small social circle. For another, some women attach importance to men’s possession first rather than disp osition, because most women just hunt for a rich man to change their poor situation. Consequently, the blind dates appeal to them and become popular under this circumstance for the reason that blind dates can provide leftover women platforms and chances to make more new male friends. Perhaps they can find their future spouse if they match up with each other. â€Å"The whole point of a blind date is to meet someone else that one doesnt know and to get to know him better’’ (â€Å"Cause and Effect Blind Dates†). Nowadays, the blind dates have many kinds and successful examples. For instance, Linda Wolff met her husband through her brother and they fell in love with each other and finally live a happy life. She mentioned, â€Å"When love is mean to be† (Wolff). That is to say, her true love was at first sight. Indeed, blind dates bring help to people in seeking true love to some extent. But blind dates just exist as a auxiliary method because no one can harvest true love without paying. As for leftover women, after dating for many times, blin d dates cause physical and spiritual effects on them. The Effect on Physical Changes Nowadays, not only leftover women find their Mr. Right through blind dates, but also pretty young ladies do that. Compared with those pretty young ladies, leftover women are in a relatively inferior position, especially some well-educated leftover women. â€Å"My mum spends all her time organizing blind dates for me,† says Faye Yang, a pretty 29-year-old university professor, â€Å"but over 60 percent of them reject me when they discover I have a PhD degree.† â€Å"I would feel ashamed if the woman I am with is on my level. I will lose my confidence and male status,† says Kelvin Du Kang, a marketing consultant in Shanghai concurs (â€Å"A Good Man Is Hard to Find: Chinas Leftover Women Look for Love Abroad†). Distinctly, men do not like the women either on their level or stronger than they. However, the fact that those well-educated leftover women have a high degree cannot be changed. Experiencing many a blind date, they may have a lesson how to change the mselves to get love harvest. Appearance. They learn how to put on light makeup or remain a face without makeup. These leftover women keep an office-lady look when they are at work, which presents a mighty air to others. Besides, office-lady look covers their real and natural face, which seems to put on a fake mask and distances themselves from others. Putting on light makeup shows delicate beauty. Without applying any cosmetics, a clean face presents them in daily life. Men would think they are easy-going and come up to them. Hair style. Many leftover women always tie up their hair without fringe. Some follow the fashion, like having a perm or color their hair. It is man-made curly and colored hairs that add years to the age. A Chinese saying goes, â€Å"Women’s wit does not match their hair.† Anyway, if men are asked they prefer long hair or short hair, they would give one answer: long, straight and black hair (Li 129). Thus, leftover women change their hair style to keep long, straight and black hair. This would impress men that they are mild, good-natured, sweet-tempered and easy-going ladies. Style of dressing. Styles of dressing are different on different occasion. When dating, leftover women would get rid of their uniform and avoid dressing too showy. They just need to dress plainly but neatly. There is no better choice to dress in warm color. Light red means peace; yellow stands for brightness; orange symbolizes warmth; blue represents energy. Dressing in a proper way means that leftover women think highly of their date. Accordingly, men would consider that this kind of woman is the exact person to be wife rather than the woman they can take to bars or colleague in work world. The Effect on Mental Changes Blind dates have gained its popularity among leftover-women for seeking love. Nowadays, blind dates, the common way to finding a future partner, has affected leftover-women on not only physical but also spiritual aspect during its development. As for mental aspect, blind dates affect leftover-women on their view of mate-selecting and the view toward love. Leftover-women, whether they are highly-educated and well-paid or are left behind, are appealed to the title â€Å"dating the rich† of some blind dating events (Yao). Their views of mate-selecting are affected by blind dates because during frequent blind dates many leftover-women conveyed this notion to others. These â€Å"dating the rich† events are â€Å"considered a great opportunity for ‘grassroot’ beauties to find wealthy husbands† (Yao). But some leftover-women changed their standpoints after thousands of times of blind dates. They tend to select some men who are called â€Å"budget husband†. These kinds of men are the new ideal among Chinese female white-collar workers. â€Å"One of the main characteristics of a budget husband is that he be ‘normal.’ Not ugly but not too handsome; neither poor nor rich. In short: mediocre.† (How to express â€Å"budget men and women† in English). In the course of blind-dating, many leftover-women have realized that dating the rich or getting married to the rich is not a realistic dream. Budget husbands are better choice for their marriage, because they can be a good son, a good staff and also a good spouse (Li 90). Their view of mate-selecting has been affected by blind dates. A womanà ¯- Ma Nuo, who attended one of the fashionable blind-dating programs, You Are the One, said to those men who also want to find their spouse by the way of blind dates, â€Å"I prefer crying in the back of a BMW to smiling on the back of a bicycle†. Although this remark is sharply criticized by many people, it is still accepted by some leftover-women. This is another influence blind dates have on leftover women. Some ideas conveyed by blind dates are now changing their view toward love, their attitude to marriage. These women are Gold Diggers and they think highly of the value of money. They attach that to their love. The pursuit of material has become their purpose to blind dates. This is the bad effect blind dates have on leftover-women. It changes their points. They mistake the meaning of blind dates as finding a rich man but not a beloved. This is the spiritual effect that the blind dates bring to leftover -women and it is harmful to seeking love when they are dati ng. Blind dates bring great impacts to leftover women in their pursuit of material conditions as well as mental requirement. They change the clothes they usually wear, the hairstyle they have for a long time, and the high requirement they ask for their future spouse etc. Leading them to change in a proper way, efforts from government and individuals are both extremely needed. Government’s support is the precondition for people to better define leftover women. According to Leta Hong Fincher, the author of Leftover Women: The Resurgence of Gender Inequality in China. Theres absolutely no indication that the government sees falling female labor-force participation as a problem. On the contrary, the rhetoric is, women, return to the home, stop being so ambitious and get married'(â€Å"A Good Man Is Hard to Find: Chinas Leftover Women Look For Love Abroad†). Women are also main force in the cause of some kinds of career such as educations, medical treatment or even biology researches. It is essentially necessary for government to provide a equal environment for women to pursue their career. So as to change the traditional situation that young female who are of high quality and well educated remain single because men tend to â€Å"marry down both in age and educational attainment†(Simpson). People’s efforts also play an important role in helping leftover women to find the person of their heart. One of the participants of the matchmaking event held in Beijing Ditan Park explained the reason why he was single until 30 is that their whole family lived in a small house in a remote village. So they are now trying to buy a house with the help of parents as the basic material condition of his marriage (Zheng, Li, and Chen). For individuals, they should show their respect for women by letting them choose what they are going to do instead of implanting ideas of being a housewife as soon as possible, while leftover women should set up proper view of spouse-selecting and make clear that which style of men they are searching for. To have a happy ending, a blind date should base on a positive attitude concerning more about genuineness rather than material conditions (Cui). Results from a blind date could differ from certain people. It may do help someone make some new friends and find her spouse, however, it sometimes could just remain a terrible experience. There are some tips for women to survive in a blind date. First is to choose a quiet location and dress nicely and neatly to leave an unforgettable first impression. Second is to be a good listener during the conversation and also ask questions friendly. The last one is being yourself, which is the most important one. Do not pretend to be football fan if you never play football. However, women had better not rely on blind dates since it is not the only way to find Mr. Right. All these tips are also useful in daily life. Being optimistic and keeping an open mind whenever it is, for what Tagore have said â€Å"the best things come when you least expect them to†. Works Cited â€Å"A Good Man Is Hard to Find: Chinas Leftover Women Look For Love Abroad†, Post Magazine. South China Morning Post Publishers Ltd. 27 April 2014. Web.28 May 2014. http://www.scmp.com/magazines/post-magazine/article/1495043/good-man-hard-find-chinas-leftover-women-look-love-abroad â€Å"Cause and Effect Blind Date.† Studymode.com. Studymode.com. Nov 2012. Web. 3 June 2014. http://www.studymode.com/essays/Cause-And-Effect-Blind-Dates-1222213.html Cui Jianmin,à ¥Ã‚ ´Ã¢â‚¬ Ãƒ ¥Ã‚ »Ã‚ ºÃƒ ¦Ã¢â‚¬ ¢Ã‚ ,â€Å"xiangqin: jiduo huanxi jiduo chou——shengnan shengnv xiangqin shenghuo diaocha†Ãƒ §Ã¢â‚¬ ºÃ‚ ¸Ãƒ ¤Ã‚ ºÃ‚ ²Ãƒ ¯Ã‚ ¼Ã… ¡Ãƒ ¥Ã¢â‚¬ ¡Ã‚  Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¦Ã‚ ¬Ã‚ ¢Ãƒ ¥-Å“Ã ¥Ã¢â‚¬ ¡Ã‚  Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¦Ã¢â‚¬Å¾Ã‚ Ã¢â‚¬â€Ã¢â‚¬â€Ãƒ ¥Ã¢â‚¬ °Ã‚ ©Ãƒ §Ã¢â‚¬ Ã‚ ·Ãƒ ¥Ã¢â‚¬ °Ã‚ ©Ãƒ ¥Ã‚ ¥Ã‚ ³Ãƒ §Ã¢â‚¬ ºÃ‚ ¸Ãƒ ¤Ã‚ ºÃ‚ ²Ãƒ §Ã¢â‚¬ Ã… ¸Ãƒ ¦Ã‚ ´Ã‚ »Ãƒ ¨Ã‚ °Ã†â€™Ãƒ ¦Ã… ¸Ã‚ ¥(blind date: Happiness and anxiety coexist——A survey ofsingletons’ dating life). wuhaidaily.comà ¤Ã‚ ¹Ã…’à ¦Ã‚ µÃ‚ ·Ãƒ ¦- ¥Ãƒ ¦Ã…  Ã‚ ¥WUHAIDAILY.COM NETWORK. 1 Nov 2012. Web. 28 May 2014. http://www.wuhaidaily.com/news.aspx?id=81091 â€Å"fanyi dianjin: ‘jingji shiyongnannv’ yingwen zenmeshuo†Ãƒ §Ã‚ ¿Ã‚ »Ãƒ ¨Ã‚ ¯Ã¢â‚¬ËœÃƒ §Ã¢â‚¬Å¡Ã‚ ¹Ãƒ ¦Ã‚ ´Ã‚ ¥Ãƒ ¯Ã‚ ¼Ã… ¡Ã¢â‚¬Å"à §Ã‚ »Ã‚ Ãƒ ¦Ã‚ µÃ… ½Ãƒ ©Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ §Ã¢â‚¬ Ã‚ ¨Ãƒ §Ã¢â‚¬ Ã‚ ·Ãƒ ¥Ã‚ ¥Ã‚ ³Ã¢â‚¬ Ãƒ ¨Ã¢â‚¬ ¹Ã‚ ±Ãƒ ¦-†¡Ãƒ ¦Ã¢â€š ¬Ã… ½Ãƒ ¤Ã‚ ¹Ã‹â€ Ãƒ ¨Ã‚ ¯Ã‚ ´Ãƒ ¯Ã‚ ¼Ã… ¸(How to express â€Å"budget men and women† in English?)from Chinadaily.com. Sina à ¦- °Ãƒ ¦Ã‚ µÃ‚ ªÃƒ ¦Ã¢â‚¬ ¢Ã¢â€ž ¢Ãƒ ¨Ã¢â‚¬Å¡Ã‚ ².SINACoporation, 2 Apr. 2013. Web. 29 May 2014. http://edu.sina.com.cn/en/2013-04-02/133673271.shtml Li Xiaoying.à ¦Ã‚ Ã… ½Ãƒ §Ã‚ ¬Ã¢â‚¬ËœÃƒ ¨Ã… ½Ã‚ ¹. â€Å"zuo ziji de yuehui nvwang†Ãƒ ¥Ã‚ Ã… ¡Ãƒ ¨Ã¢â‚¬ ¡Ã‚ ªÃƒ ¥Ã‚ ·Ã‚ ±Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ ºÃ‚ ¦Ãƒ ¤Ã‚ ¼Ã… ¡Ãƒ ¥Ã‚ ¥Ã‚ ³Ãƒ §Ã… ½Ã¢â‚¬ ¹Ãƒ ¯Ã‚ ¼Ã‹â€ Queen do Their Own appointments). Hunanà ¦Ã‚ ¹-à ¥Ã‚ -à ¯Ã‚ ¼Ã… ¡Hunan Literature and Art Publishing House.à ¦Ã‚ ¹-à ¥Ã‚ -à ¦-†¡Ãƒ ¨Ã¢â‚¬ °Ã‚ ºÃƒ ¥Ã¢â‚¬ ¡Ã‚ ºÃƒ §Ã¢â‚¬ °Ã‹â€ Ãƒ §Ã‚ ¤Ã‚ ¾, 2011.Print. Magistad, Mary kay. â€Å"Chinas leftover women, unmarried at 27.† BBC.com.BBC.com. 21 Feb. 2013. Web. 3 June 2014. http://www.bbc.com/news/magazine-21320560 SIMPSON PETER , â€Å"The leftover women: China defines official age for females being left on the shelf as 27†. Dailymail.co.uk. Associated Newspapers Ltd. 28 February2013. Web. 28 May2014. http://www.dailymail.co.uk/news/article-2282249/The-leftover-women-China-defines-official-age-femal Wolff, Linda. â€Å"How I Met My Husband: When Love Is Meant to Be.† Huffingtonpost.com. Huffingtonpost.com. 12 July 2012. Web.3 June 2014. http://www.huffingtonpost.com/linda-wolff/how-i-met-my-husband_b_2247289.htm Yao Jun. ‘Leftover’ women and their eagerness for love. from People’s Daily Online.com.english.people.cn à ¤Ã‚ ºÃ‚ ºÃƒ ¦Ã‚ °Ã¢â‚¬ËœÃƒ §Ã‚ ½Ã¢â‚¬Ëœ. People’s Daily Online, 2 April 2013. Web. 29 May 2014. http://english.peopledaily.com.cn/90782/8377165.html Zheng Chao,Li jia,Chen Lin,à ©Ã†â€™Ã¢â‚¬ËœÃƒ ¨Ã‚ ¶Ã¢â‚¬ ¦, à ¦Ã‚ Ã… ½Ãƒ ¤Ã‚ ½Ã‚ ³, à ©Ã¢â€ž ¢Ã‹â€ Ãƒ §Ã‚ Ã‚ ³ â€Å"Shengnan shengnv xianxiang diaocha†Ãƒ ¥Ã¢â‚¬ °Ã‚ ©Ãƒ §Ã¢â‚¬ Ã‚ ·Ãƒ ¥Ã¢â‚¬ °Ã‚ ©Ãƒ ¥Ã‚ ¥Ã‚ ³Ãƒ §Ã… ½Ã‚ °Ãƒ ¨Ã‚ ±Ã‚ ¡Ãƒ ¨Ã‚ °Ã†â€™Ãƒ ¦Ã… ¸Ã‚ ¥(A survey of singletons’ phenomenon) thefirst.cn à §Ã‚ «Ã… ¾Ãƒ ¦Ã…  Ã‚ ¥thefirst.cn, 4 Sept 2009. Web. 28 May 2014. http://www.thefirst.cn/1365/2009-09-04/373414.htm

Satie, Erik :: essays research papers

Satie, Erik   Ã‚  Ã‚  Ã‚  Ã‚  The French composer Erik Satie was born on May 17, 1866, and died on July 1, 1925, was the son of an English mother and a Parisian music publisher. He entered the Paris Conservatory in 1879 but failed to benefit from academic education, which he embarked on again only in his 40th year, when he enrolled as a pupil of Vincent d'Indy and Albert Roussel at the Schola Cantorum. Long before that, however, he had composed a number of short piano pieces, whose eccentric titles and unfashionable and yet convincing simplicity of melody were matched by an individual sense of harmony. It is still a moot point whether Satie got his harmonic ideas from his fellow student and friend Claude Debussy, or whether the debt was on Debussy's side. It is quite clear, however, that Satie's tasteful principles influenced Debussy in the composition of his opera Pelleas et Melisande and that Satie was the main influence in helping Debussy to free himself from the musical domination of Richard Wagner. Satie became interested in plainsong through his association with a so-called Rosicrucian group, while he earned his living as a cafe pianist in Montmartre. Satie was a conscious eccentric and a determined enemy of all establishments, including the musical. The comical titles that he attached to his small piano pieces are characteristic of the Bohemian wit in the Paris of his day. Irony and a deceptively childlike attitude, a dislike for pomposity of all kinds, and an instinctive secretiveness were hallmarks of both the man and his music. In 1916, Satie was befriended by Jean Cocteau and wrote the music for a ballet, Parade, on which Pablo Picasso and Leonid Massine also collaborated. By far the most important of Satie's works is Socrate , an harsh

Personal Learning

FAFM :Personal Learning Paper FAFM :Personal Learning Paper: SESSIONS : 28 DATE : 15. 11. 12- 01. 02. 13 Learning’s From FAFM: * 1st Class starts with ice breaking and course plan for upcoming session * Infosys annual report – How to read the annual report * Compare with previous year annual report – percentage change year by year. * Auditor report – is the annual report is as per AS and rules followed as per standards * Corporate governance – meetings attended by directors and maintenance of records * Notes on accounts – brief about the content in the balance sheet * Market share – value of a company in the market CXO Duties – which includes CEO, CFO, CMO * How to compare with other companies and to relate with market * And also saw the annual report of RIL , ITC , TATA Motors * Introduction to Financial analysis * How to do financial analysis * Tools and Techniques * Case Discussion * Gemini Electronics * Cash Flow Statement à ¢â‚¬â€œ will show the liquidity of the flow of cash in a company * Operating Activities – what are all the expenses will come under this, for selling , distributing etc. , * Investing Activities – what are all the expenses will come under this, investment in other companies or shares etc. * Financing Activities – what are all the expenses will come under this, dividends etc * Cash inflow and out flow * How an Income statement and Balance sheet differs from Cash Flow Statement * Lehman Brother Company * Movie about the company * About Lehman Brother company * Bankruptcy Identification * Ratios – solvency ratio, liquidity ratio, efficiency ratio, profitability ratio * Horizontal & vertical Analysis of Balance sheet and Income statement – how to compare and contrast the given numbers * Z – score calculation and analysis Cariboo Industrial ltd * Corporate Fraud * Z- score – to predict the value of the company in future as it will sustain in the market financially or not. * Liquidation and valuation * Financial Statement audit * Thaifoon Restaurant * Projected Income statement – assumption of future income or revenue * Projected Balance sheet – it consist of all except the net profit as it is full of assumptions * Seating arrangements – slightly operations related * Decision making – critical thinking of mind to go with or to drop it * Sales projection Financial Mathematics * EMI Calculation – monthly interest and principle payment. Principle rate will increase & interest will get decreased. * EPS calculation * Intrinsic Value – Future value of market price of a company * Bond Valuation * Simple Interest & Compound Interest Calculation * Financial Markets * Indian Financial System – full chart with sector wise divided. * Stock Markets * Case: Motilal Oswal IPO Case * Learn about IPO- what will be the companies value to enter into ipo.How the decision is taken * private equity shares, IPO basics & need, fixed price offer & basics of book building process * Book building process: Cut off price, method of Dutch auction, RII, NII, QII, over subscription, case – Midfield Industries Ltd, ASBA, prospectus, offer and private placement * Primary Market – New issue of shares in the market * Secondary Market – Buying & selling of shares * Under & over subscription – where the subscription of share is high or low * Stock Markets – functions of SEBI , RBI , BSE , NSE.Also learn about various stock markets in other countries * Sensex , Nifty , Otci – orgin , sustain , end of otci * Demat account * Difference between equity share and preference share * 24hrs market – ends in one country and the market starts in other country * Commercial papers * Treasury bills – pledged for money * Money Market: Harshad Mehta scam, various scams in Indian financial history, organized & unorganized money markets and treasu ry bills & its types * Case: Harshad Mehta Scam * Learn about there will not be any scam in share market. What are the tactics played to hike the price * How a person can be countered by his competitors * How big shots help them to play in market and earn money * Money Market: Commercial papers, call money market, certificate of deposits, derivatives – financial & commodities, players, forward & future contract, premium, strike price, strike data and call & put option * Forex Market: Indian forex market, features, settlement of transaction, quotations, types of transactions, factors determining exchange rate * Finally the course has been completed with how to present in the examAdditional Learning’s * Daily Business Quiz * News paper reading – make me to know some new departments process and valuation * Mini Projects for marketing * Know about DBF * IRDA * BAT

Guide How to Write an Argumentative Essay Simple Steps

Guide How to Write an Argumentative Essay Simple Steps The Definition of an Argumentative Essay An argumentative essay is a piece of writing that aims at making a specific claim on a particular subject. The position you choose should be expressed in an understandable manner and backed up with reliable and authoritative evidence so that people will not only comprehend your point but will also change their mind in correspondence to your argument. Therefore, the primary purpose of an argumentative essay is to convince someone in something. Types of Argumentative Essays There are two possible approaches to making an argument: the classical strategy of argumentations and Rogerian argument. Both of these types have specific distinctive features of expression and are aimed at achieving different goals. Classical argument: The classical approach to making an argument is the most famous and used method. This strategy implies presenting an issue, claiming a solution to it, and trying to convince the audience that this specific solution is the best one. If you are writing an essay using the classical argument, your job is to make people care about the chosen topic and agree with you. This type of argumentation usually follows a specific outline: Introduction: Attracts readers’ attention to the discussed topic, describes a problem connected with it and explains why it is important. Background: Presents facts that surround the issue. Thesis: Defines your position, main arguments, and possible objections. Argument: Discusses motivation behind your position and available evidence that will prove its rightfulness. This section should be the largest part of your paper. Refutation: Presents examples of opposing views to your position, the validity of which you have to refute. Conclusion: Summarizes each of the paper’s main points and explains why the position you have chosen is the best one. Rogerian argument: A Rogerian strategy of argumentation implies striving to persuade a reader through finding points of agreement. This method is usually used in such debates where both sides of an argument do not want to listen to one another. Your task here is to find an intermediate position so that it would be appreciated by each of the sides. The outline for the argumentative essay should look in the following manner: Introduction: Presents the issue and explains the necessity of addressing it. Description of opposing views: This section is supposed to show your desire to understand both sides of the argument since here you should objectively discuss in which cases the opposing views can be valid. If you manage to prove that you are open-minded and devoid of prejudice, then you will achieve the attention of the opponents. Claim: Unlike the previous type of argument, here your task is not to state why your position is correct, but instead, merely describe situations in which your point is valid. Convincing: This part ought to show what the advantages of accepting your position are. It should describe benefits for the people who would change their mind. However, a Rogerian argument is rarely used, and the preference is usually given to classical strategy due to its more practical and easier implication. Finding Topics for Your Argumentative Essay There is a wide variety of topics to choose from, but you should ask yourself whether your issue is controversial enough to be covered in an argumentative essay. For instance, the subject of your research must be dual, which would allow you to take a position either for or against it. Besides, you must be sure that your topic is still relative to the modern realities. If it is not accurate anymore, then there is no point in arguing. You can search for topics online, or even listen to conversations in public places and understand which issues are critical for people. In fact, every topic that suggests both possible answers, yes and no, implies that there is a debate over it. Here is a list of topics that always find both their supporters and opponents, and therefore are perfect for making your own argument: Should Tobacco Production Be Made Illegal? Should the Death Penalty be Introduced in Every Country of the World? Is Artificial Intelligence a Doom for Humankind? Should Euthanasia be Allowed? Should Education be Free for Everyone? Does the United States Need Better Gun Control? Do Video Games Have an Adverse Impact on Children’s Mental Health? Should Abortions be Illegal? Is There Life After Death? Should We Vaccinate Our Children? Pre-writing Tips from Our Academic Writers Determine your position: As you see, all the topics mentioned above are still open and do not advocate any specific position. Your task is to decide which side of the argument you would like to defend. For instance, are you for or against euthanasia? Besides, remember that in your argumentative essay you should consider each aspect of the argument. This means that you also have to mention several objections to your choice, and try to disprove them if it is possible. At least two objections should be refuted in order to show that only your position is correct. Do not forget about your audience: The most significant aspect of an argumentative essay is persuasion. This means, however, that you must not only create a persuasive piece of text, but you also should know whom you want to persuade. Defining the audience is a fundamental part of writing an argumentative essay. You should consider whether your readers are already acquainted with the topic under discussion, or is it new to them? If your audience consists of specialists, then you must get straight to the point of the debate, omitting the background information. However, if your potential audience is still not familiar with the topic, then you should provide general introductory information to â€Å"plant a seed† of awareness and only after this, proceed to make an argument. Find evidence: It is also necessary to back up the persuasiveness of your essay by incorporating certain pieces of evidence from credible sources. The argumentation should not be based purely on your own opinion, but instead, you should provide ideas of eminent researchers to support your position. In the paper, refer to different scholarly books or scientific articles since it will promote the success of your argumentative essay. You can search for sources online on such a platform as Google Scholar. Formulate an effective title: In order to create an effective title, you should change and shape your topic into something more specific, so that it would show what side of the argument you support. The title should give a reader some hint about the content of your argumentative essay. For instance, the title â€Å"Do video games have an adverse impact on children’s mental health?† is not effective for argumentative essay since it is not a statement. In turn, your title might be like the following: â€Å"Video games have an adverse impact on children’s mental health.† In this manner, you are defined in your position and have to prove that video games have a bad influence on a child’s well-being. This title will inevitably attract both people who support this point since they would like to know more about it and those who are against a harmful effect of video games because they would want to argue with you. Nonetheless, your title did its job if it m anaged to attract readers, regardless of their intentions. Create an outline: Sometimes you might feel stuck in the middle of the writing process like you are out of ideas to continue the paper. That is why it is better to have at least a simple outline of the essay. Put your thoughts into several points and try to give them a few words of description. If you do it, you will notice how easier it is to write when there is a plan of the paper in front of you. The examples of outlines of simple but effective outlines you can see in the sections above. The Beginning of Writing – Introduction The introductory paragraph is the first section of your argumentative essay, and just like the book’s cover, this paragraph determines the first impression that a reader will get. Here you have to provide an attention-grabbing sentence, some general information connected to your topic, and a strong thesis statement. Hook: The first sentence of your introduction should hook readers’ attention. It may be some fact, statistical information, or quotation regarding your topic. Background information: Introduce your topic to readers because some of them might be not familiar with it like you are. Provide general information or the history of the subject under consideration. For instance, if you are writing an argumentative essay about gun control in the United States, and advocating on the need of its enforcement, you may mention several major events of gun usage that occurred due to the inefficiency of law. Thesis statement: The most significant part of an introduction is the thesis statement since it is the reader’s guide to the entire argumentative essay. In one or two sentences, you should manage to gather all the crucial ideas of each of the following paragraphs. Remember that a good thesis statement should consider both sides of an argument. Here is an example of an incorrect thesis statement: â€Å"This essay will consider legal, ethical, and philosophical advantages and disadvantages of the implementation of euthanasia.† This thesis is too broad, does not indicate the structure of the paper, and does not claim anything specific. In turn, the correct version of the thesis statement for an argumentative essay about euthanasia should look like in the following manner: â€Å"While the opinion of American Medical Association concerning the rights and obligations of doctors opposes the medical implementation of euthanasia, it is immoral to ban euthanasia since it contradicts the humanitarian grounds and undermines the fundamental human right of choice.† As you see, this thesis statement implies a definite position that will argue the importance of the introduction of euthanasia. Body Paragraphs The body of your essay is the most substantial part of the paper. Each body paragraph should express only one specific idea. At the beginning of such section, you must provide your claims in a topic sentence, support them with relevant evidence, and strive to make the information readable. Topic sentence: The first sentence of each body paragraph should allow a reader to grasp the idea of the whole section. For instance, if you are advocating for possible dangers connected with the appearance of artificial intelligence, you may start your paragraph by mentioning a certain imperfection of the laws of robotics. Supportive evidence: Always try to support your statements with credible sources or opinions of qualified researchers, since mentioning an authoritative figure will significantly contribute to the persuasiveness of your argument. However, do not forget to cite all the used sources because otherwise, it will be considered as plagiarism. Linking structures: Use specific words that will contribute not only to the cohesion of a body paragraph but will also provide it for the whole essay. It may be hard for a reader to keep track of the flow of your argumentation, and linking words are supposed to be an insurance against being lost in new information. Conclusion In the concluding paragraph of your argumentative essay, you should summarize every important piece of knowledge that you expressed in the body section. It is a final result of your work, so ask yourself a question: â€Å"What have I achieved while writing this essay?† This will help you to formulate a perfect conclusion. Besides, remember that your readers also want to revise everything that they learned after examining the paper. Concluding paragraph is the last chance to convince your reader if you have not done it so far. Start your conclusion from restating the thesis statement, and then move to the core ideas of the body paragraphs. Do you consider your argumentative essay successful? Did you manage to present the most reasonable position of the discussed topic? Do not be afraid to compliment your paper by summarizing the achievements of the argumentation. Post-writing Tips Keep in mind that passing your work before the deadline is not always rational since the post-writing process is also vital for the success of your paper. Try to manage your time so that you would be able to proofread and edit your essay. You might think that the document is already perfect because you reread it multiple times during writing, but a short fresh glance on it is more likely to make you change your mind. The most commonly made mistakes are connected with grammar and punctuation. Since a simple comma can drastically change the meaning of a whole sentence, be sure to proofread each part of your essay with proper attention. Then, revise your citations and works cited page. Did you follow the required formatting style (MLA, APA, or any other)? Do your quotes contribute anything to the paper? Have you explained them? In order to be sure that the quotes you use are successfully incorporated into the content of the essay’s paragraphs, follow the Quote Sandwich method of â€Å"opening-evidence-explanation.† If you give account to everything that was mentioned in this argumentative essay writing guide, then your argumentative essay ought to be successful in persuading its target audience. References Baggett, S. (2017). How to write a strong thesis statement [Blog]. Retrieved from easybib.com/guides/how-to-write-a-strong-thesis-statement/ Classical argument. (2009). Retrieved from https://writingcommons.org/open-text/genres/academic-writing/arguments/182-classical-traditional-argument Fleming, G. (2018). These compelling argumentative topics make great school essays. Retrieved from https://www.thoughtco.com/argument-essay-topics-1856987 How to write an excellent discussion / argument. Retrieved from literacyideas.com/argumentative-discussion/ Odak, S. Creating a Rogerian argument essay structure. Retrieved from https://www.brighthubeducation.com/help-with-writing/104393-rogerian-argument-essay-structure/

Brand Loyalty Essays

Brand Loyalty Essays Brand Loyalty Essay Brand Loyalty Essay One of the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer service, a unique product, benefits for purchasing that product and other incentives, etc, a consumer will start leaning to that brand each time they consider purchasing that product. I recently asked my husband about any brands he considered to be loyal to, he told me that Apple/ Macintosh is one of his favorite electronics brand. Things that attracted him and held him to this brand were their original designs/looks, great customer service, dependability, and frequent innovations. In 1976 Apple Computer Inc. ame to be in Cupertino, California. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. In 2007 they dropped â€Å"Computer† from their name because of their expansion in electronic products. Since the early days of Apple, they have been known to â€Å"reinvent the wheel† and taking the risk of trying something new and innovative. Apple has always strived to push the limits and to provide more efficient computers, s leeker designs, and products offered by no other company. Apple is also known to be a very environmentally conscious company. Consumers enter into a purchase with certain expectations about a product or a service and satisfaction is the hoped-for-outcome. Those expectations are based on (1) Past buying experience, (2) Brand connotations, (3) Word-of-mouth, (4) The firm’s promotional material and communication, (6) Individual persuability and perceptual distortion, and (7) Price. In this context, brand loyalty occurs as a result of customer satisfaction because consumers commit to a certain brand based on favorable attitudes and behavioral responses. Behavioral and Attitudinal brand loyalty: Brand loyalty can be classified into two broad categories:   a) Behavioral brand loyalty is measured by the ratio of the times that a repeated purchase occurs over total purchases. This measurement of proportion of purchases includes cognitive, affective and co native features, which imply an indirect relationship between brand loyalty and customer satisfaction. In other words, considerations of customers perceptions about a brand can make or break a firm’s branding strategy in the context of repetitive purchases when measuring brand loyalty levels. ) Attitudinal brand loyalty holds that brand loyalty involves a favorable attitude which reflects a preference or commitment expressed over time. This argument implies that consumers like the particular firm more than its competitors and therefore they express a favorable preference over the firm’s products or services. Both behavioral and attitudinal brand loyalty consider that consumer have developed a feeling of favorab le attitudes towards the organization and therefore they engage in repeat purchases. However, marketing studies hold that, often, repeat purchases occur as a result of convenience or lack of alternatives bearing no intentional component. Factors influencing brand loyalty: It has been suggested that loyalty includes some degree of pre-dispositional commitment toward a brand. Brand loyalty is viewed as multidimensional construct. It is determined by several distinct psychological processes and it entails multivariate measurements. Customers perceived value, brand trust, customers satisfaction, repeat purchase behavior, and commitment are found to be the key influencing factors of brand loyalty. Commitment and repeated purchase behavior are considered as necessary conditions for brand loyalty followed by perceived value, satisfaction, and brand trust. Fred Reichheld, one of the most influential writers on brand loyalty, claimed that enhancing customer loyalty could have dramatic effects on profitability. Among the benefits from brand loyalty. Specifically, longer tenure or staying as a customer for longer was said to be lower sensitivity to price. This claim had not been empirically tested until recently. Recent research found evidence that longer-term customers were indeed less sensitive to price increases. Benefits of brand loyalty: The benefits of brand loyalty for a firm are numerous. First of all, loyal customers are less price- sensitive, which means that they are ready to pay a higher price, if required, in order to acquire the product or service. As a result, apart from higher profitability for the firm, the cost incurred for pursuing new customers is reduced. Loyal customers are also strong advocates of the firm playing a powerful role in the decision making process of other people. The word-of-mouth advertisement is a strong marketing tool that improves the firm’s reputation and brings certainty to the firm by enlarging its customer base. In addition, loyal customer expose higher tolerance for mistakes, are willing to provide feedback for any unfulfilled needs, to try additional products and to offer a higher share of wallet. In todays highly competitive environments, improving consumers loyalty to brands permits marketers to maintain a comfortable and lasting position in the marketplace. The issue of brand loyalty has been examined at great length. Branding is by far one of the most important factors influencing an items success or failure in the marketplace, and can have a dramatic impact on how the company behind the brand is perceived by the buying public. In other words, the brand is not just a representation of a companys product; it is a symbol of  the company itself, and that is where the core of brand loyalty lies. Therefore, a strong brand is more than just a name; it is a promise that can be trusted.

Foundations of a common European home Essay Example | Topics and Well Written Essays - 1000 words

Foundations of a common European home - Essay Example r doors to migrations of selective groups notably: southern Europeans including Italians, Spaniards and Portuguese, as well as the recruitment of Turks for work in West Germany, Magrebians in France, and West Indian and Asians in the UK.1 What this meant is that Europe, immigration and, most importantly, the rapid industrialization would lay the foundations for the concept of a â€Å"common European home† in the 1950s and 1960s. In a bid to reassert their power in the postwar setting, countries in Europe, particularly Germany, France and Great Britain encouraged immigration, as many jobs were needed to filled. Most of these were factory work – those who were avoided by the nationals. The source of immigrants came from the poorer European countries, initially, and when these countries closed the wage gap with its more affluent neighbors, immigration and labor recruitment started to be sourced from the European colonies such as in South Asia and Africa.2 As migrant laborers renew their working contracts time and time again, they eventually laid down roots and a sense of residential permanency that they strove to legalize. Because of this, European governments have devised ways to integrate these immigrants into their respective societies drafting legislation to the same effect. For instance, we have the case of the West Berlin’s policy during the 1950s where the city government espoused the self -help philosophy in political-cultural integration. The functional approach that the city adopted has downplayed ethnic differences and made the immigrant-origin population an integral part of all local departmental and institutional mandates.3 This has cultivated a multicultural society somewhat akin to a common European home for European nationalities. Later on, sometime in 1975, European countries such as France and West Germany would enact family reunification policies wherein foreigners could settle permanently in the country along with their families.4 Because of

7. The prospect of Turkish membership in the EU has led to the Essay

7. The prospect of Turkish membership in the EU has led to the emergence of increasingly stringent conditions for membership. Discuss - Essay Example Expansion has largely been carried out in the countries of the former Soviet Union and this organization continues to come under pressure to expand eastward. Accordingly Turkey, a predominately Muslim country straddling the border between Europe and Asia, is seeking membership into one of the most exclusive multilateral clubs in the world. Undertaking an analysis the candidacy of Turkey for membership in the EU, the following will discuss the major obstacles to the inclusion of Turkey within this exclusive multilateral club. This essay will begin with a concise overview of the European Union and will address the evolution of the EU following the collapse of state-led communism in Eastern Europe. This led to an increased desire for the EU to expand and the ramifications of this incredible and for some, unimaginable, fact will be analyzed with respect to the EU. We then turn to an analysis of enlargement, the ever-increasing demand for growth, the trajectory in which the EU has grown and finally, the reasons why Turkey is not a suitable candidate for membership in the European Union. We will explore the domestic and historical factors which make Turkey a poor candidate for EU membership and will conclude with a broad overview of our overall analysis (Warleigh 13; Fierke & Wiener 1-24). The European Union (EU) is a supranational body composed of constituent member states, found largely on the European peninsula. Democracy, negotiation, and collective decision-making through multilateralism are all inherent attributes of the modern EU. Today, membership in the European Union is actively sought by nearly all countries on the European peninsula as well as by one country straddling both Europe and Middle Asia (Turkey). Although there were initially only five members of the precursor to the European Union (Belgium, France, Italy, Luxembourg, Netherlands and West Germany), there are presently 27 countries in the EU and they