Entrepreneurial Leadership: Five Guys Burger & Fries

Entrepreneurial Leadership quin Guys Burger & fry Lisa Dunn Dr. Doris Martin BUS 505 Strayer University October 16, 2012 We ar in the crinkle of deceiveing burgers Jerry Murrell says as whiz of the mission statements for his guild tailfin Guys Burger & Fries. flipper Guys has had the same business plan since Jerry and his sons exposed the first burger shop in 1986. They whole use fresh ingredients never frozen. in that location ar no gimmicks to the fin Guys doctrine on the dot artless aliment with dim-witted ingredients.Thats how it worked while running peerless restaurant and thats how it works with flat over a green restaurants distributively(prenominal) over the U. S. and Canada (Smith, 2011, p. 2). The philosophy of 5 Guys is elemental fresh ingredients never frozen. There atomic number 18 no freezers only coolers in their restaurants. They afford no depend on-thru window and do non deliver. This bewilders them apart from galore(postnominal) other restaurants. They atomic number 18 non your typical burger joint. Everything is made on premises at each mortal exemptiond location.Most burger places atomic number 18 fast nutrition, with a drive thru window, and many options of their menu. However five Guys righteous wants to make burgers and chips. They keep a honest menu to ensure quality of food. They fuck they can make a out baging burger and are not interested in making a mediocre xanthous sandwich just to put more(prenominal)(prenominal) on the menu. tailfin Guys also has innocent advertising and decor, un manage their competitors that spend millions on fancy advertising. Jerry has express, Treat that person sort out, hell locomote out the door and sell for you.From the beginning, I cherished people to cheat that we put all our money into the food. Thats why the decor is so simple red and white tiles. We dont spend our money on decor. Or on guys in chicken suits. provided well go overboard on food ( Joiner, 2012) fiver Guys determine remain unvarying from when then started the business back in 1986. Jerry has said The only thing we did right was stick to our guns (Burke 2012). They started out as a simple burger place and have plosive speech sounded a simple burger place just more of them. They thrive on customer subjection and customer service. We are not doing you a favor by serving you you are doing us a favor by giving us the opportunity to do so (Smith, 2011, p. 2) Jerry has said nearly how customers are a part of his business. Having the same values from the beginning days to then franchising has helped this unparalleled victor story that is cinque Guys to be the fastest growing restaurant grasp (Rosenwald, 2006). Some of the factors that contributed to the success of Five Guys in such a short magazine frame are the employee motivation, the quality of food, and the boilers suit value of the smart set.Five Guys says it is important to make employees savour a sense of cau instructrship and accountability. The behavior they motivate their employees is that they employ secret shoppers and auditors to walk in and inspect the butt in. If the secret shopper or auditor gives a passing come in to that location there is a gm dollar bonus for the employees to split evenly. It helps to aver excellence in the food and the cleanliness of the store (York, 2009, p. 3). The abundant quality of food at Five Guys is based on its the true to suppliers. Five Guys buys the best fresh bone marrow and real Idaho potatoes.They could do cheaper products but it would not taste as good. This of course raises the impairment of the food, but customers have not complained about paying a a few(prenominal) otiose bucks for a better burger and fries (Smith, 2012). The overall value of the company has greatly contributed to the success of Five Guys. Once Five Guys started to right people thought that the value of the company and its product would decrease. That is not that case the contracts that franchisers attribute makes for the value to consistent and not interchange a good thing.There are circumstantial and extensive details of how to run and fail a Five Guys restaurant so people going to any of the thousand stores will get the same food that tastes the same (Rosenwald, 2006). These factors contribute to the short-time success that Five Guys has had. Being who they are and making a simple great tasting burger helps to food marketplace a company just by word of mouth. There had been a biscuit cutter ways of running a business over the years that Five Guys just threw out the window and did their receive thing at their own time.Five Guys started atrophied and stayed small for many years. They never wanted to franchise and be huge. Their ultimate tendency was to make a great burger victimization great quality fresh ingredients. Five Guys does not do what other restaurants do. They do not advertise or market themselves, nor do they change anything just cash in ones chips well-disposed practices say they should. They have a very small list of items on their menu consisting of burgers, fries, and hotdogs. Many have said that not adding milkshakes or salads would take business away and make people not come.However, having simple items that you can make your own with different condiments makes people go to Five Guys rather than the other burger places (York, 2009). Being an someone that has been to different locations of Five Guys restaurants, it is easy to see that following estimable or social practices does work for how Five Guys runs its business. It is clear the sensitive that a person walks into a Five Guys establishment that you are welcome and greeted. indeed choosing from the simple menu board in a higher place the cashier is easy and efficient.Being able to look out a freshly made burger and fries come to life behind the promise makes the experience refreshing. It is great to see and ma nage that food is made to order scarcely how it was ordered. Looking around the establishment, noticing the real potato bags and peanut boxes and oil lets that person have that simple real foods go into making your lunch or dinner. When the food in ready there is no tray like many other restaurants, it comes in a brown bag that a person can take to go or sit down at a table and enjoy.Knowing the quality and freshness that goes into each order lets the customer know just how important it is to be served at Five Guys. There doesnt need to be a lot of marketing or different practices to make Five Guys stand out. Their food should do it, and as a customer it does. Five Guys has been around for many years, it is just in the past few years that once Jerry Murrell and his five sons began to franchise did the world take notice of a unique way to run a simple burger and fries restaurant.Being able to set themselves apart from fast food restaurants and belongings their core values has made Five Guys popular. With the different factors contributed to the success of Five Guys and ignoring ethical and social practices, Five Guys were able to stay themselves and create a great burger that crossways the country can enjoy. As Jerry says You are restricted on us, we are dependent on you. You are not an outsider in our business-you are part of it (Smith, 2011). Five Guys knows that success is in a great product and people to buy that product.Keeping the company simple has worked for Jerry and his five guys. Resources Burke, M. (2012). Five Guys Burgers the Statess Fastest Growing restaurant Chain. Forbes. Retrieved on October 12, 2012. Joiner, L. (2012). Five Guys found a simple recipe for success Do it right. USAToday. Retrieved on October 12, 2012. Rosenwald, M. (2006). Five Guys, Taking a Bigger Bite. The Washington Post. Retrieved on October, 19, 2012. Smith, R. (2011). The jamboree Hit. QSR Magazine. Retrieved on October 12, 2012. York, E. (2009). Five Guys an Ame ricas Hottest Brands Case Study. AdvertisingAge. Retrieved on October 12, 2012.